Empowering Independent Agents

The face of business is quickly changing with the rapid spread of technology, the transformation of the Internet, and by a society that has gone mobile. This fundamental shift will create great obstacles for agencies and agents who have not positioned themselves to seriously compete in this new digital world.

Social Media is word-of-mouth and Google is a dominant gatekeeper in sales & marketing – and now they have entered the mobile arena. We live in a world where costly direct mail campaigns have become less effective, and prospects can screen phone calls like never before. Marketing is making a 180 degree turn as inbound marketing steadily replaces outbound marketing. The change that is taking place is literally reshaping the buying behavior and expectations of your prospects and customers. This transformation will have a profound impact on customer service, retention, claims handling, and even your agency’s internal work flow.

The Agency Edge is a system designed to help independent agencies build a solid foundation on which to grow an effective, long-standing digital presence. We provide our agency partners with the tools, understanding, and strategy they need to accomplish this, and we are 100% committed to their success.

Chris Jordan is the creator of The Agency Edge Marketing System. As an agent himself, he understands the challenges that professionals face in this competitive industry. He started Atlanta Insurance Live as a way to leverage technology and differentiate himself. His unique marketing approach quickly gained the attention of INC. Magazine, the Insurance Journal, Advisor Today, and Independent Agent Magazine.

He is an insurance industry advocate who speaks at industry events, sharing his insight on Internet Marketing and the changes taking place in our industry. His next speaking engagement will take place this September at the IIABA National Leadership Institute in San Francisco.

Chris has a BA in Mass Communication from Auburn University, and spent three years in market research with Nielsen Media Research prior to his work in the insurance industry.